Why Care? 46 Generative AI & Alleviating Inequity with Tarek Kamil
“ I love technology, and I think the common thread in my career is, how can you use technology to make the world a better place. That's it. It is never about making money. It is about how the world would be better if ‘fill in the blank’ existed. I like to think about the ‘fill in the blank part,’ and I like to make that thing, whatever that thing is, and try to make the world a better place. And it's funny. You know, when you add value to people, whether you're saving them time, making their life easier, money follows that, but it's not, it's not the lead. It's never, it's never the goal. It has never been the goal..”
In this episode of Why Care?, host Nadia Nagamootoo speaks with Tarek Kamil, a serial entrepreneur and the founder of Cerkl. Tarek shares his fascinating journey, from leaving a stable career in software engineering to launching multiple tech ventures aimed at making the world a better place. They dive deep into how AI is transforming workplace communication, the importance of personalised experiences for employees, and the role of diversity, equity, and inclusion in tech. Tarek also emphasises the value of taking risks, minimising regret, and embracing discomfort to drive personal and professional growth.
Key Takeaways:
Tarek’s journey emphasises the importance of using technology to solve meaningful problems and create value.
His focus is on making the world a better place through innovation and solving real-world challenges.
Personalising communication in workplaces through AI makes employees feel included and valued, enhancing productivity and engagement.
Embracing discomfort and minimising regret are key themes in Tarek’s entrepreneurial philosophy.
Taking risks and stepping out of your comfort zone is essential for growth, both personally and professionally.
Tarek encourages leaders to think long-term, asking themselves how AI and tech will disrupt their industries.
Highlights:
Tarek’s Entrepreneurial Mindset: From his immigrant roots to becoming a tech entrepreneur, Tarek shares how he has always been driven by the desire to create value and solve problems.
Minimising Regret: Tarek discusses his philosophy of minimising regret by taking risks and pursuing his passions, rather than playing it safe.
AI and Workplace Transformation: Discover how Tarek’s company, Cerkl, is leveraging AI to personalise communication and make every employee feel valued, regardless of their role.
Diversity and Inclusion in Tech: Tarek emphasises the importance of creating inclusive environments and how technology can be a key driver in building equitable workplaces.
The Future of AI: Tarek shares his insights into the rapidly advancing world of AI, and the potential challenges and opportunities it presents for businesses and individuals.
Overcoming Discomfort: Tarek explains his belief that embracing discomfort and taking on challenging situations leads to the greatest personal and professional growth.
Guest Bio
Tarek Kamil is the CEO and Founder of Cerkl, where he leads a team dedicated to transforming how organisations communicate through AI and big data. With over a decade of experience, Tarek has built platforms that leverage machine learning and behavioural analytics to personalise content delivery, ensuring that the right message reaches the right audience at the right time. His mission is to use AI to revolutionise modern communication, driving engagement, saving resources, and enhancing efficiency for organisations globally.
Links
Tarek Kamil: LinkedIn
Avenir Consulting: https://linktr.ee/avenirconsultingservices
